"I go through Instagram to show the positive sides of this profession. I do it for the people to encourage them, so that more women and more young people are excited about it.“
"The advantages in the life of driver are: being autonomous, having some freedom despite the fact that it has been a little reduced in recent years, with time constraints and so on."
"I would say that the today truck driver's great advantage is his autonomy, his freedom, but also his great professional mindset as today he is behind the wheel of a 44-tonne vehicle."
"There is a lack of young drivers, all transport companies are looking for a lot of drivers because of staggered schedules, or constraints on schedules, or delivery requirements."
“The industry, like many others, has good and not so good things. But we are all agreed we need to think about the future and how to stay relevant and give a good image to the public.”
The all-new #onetruckfamily initiative will become a highly visible, proactive and comprehensive media and promotional operation to highlight and then assist in raising the profile and public perception of the profession of truck pilots and industry-likes on the roads of Europe.
Another further aim and objective of this long-term initiative will be to continue to make the road transport industry a great place to work by being an incentive for potential new drivers. In addition, a big push to complement existing campaigns and initiatives with direct and emotional contributions will be a key driver in the #onetruckfamily campaign.
Any media request contact: firstname.lastname@example.orgDownload the Communication Guideline”